Saturday 18 May 2019
Pirelli: the 2018 annual report celebrates 25 years of “Power is nothing without control”
“Power is nothing without control” is the slogan that for exactly 25 years has accompanied the Pirelli brand throughout the world.
The company is thus dedicating its 2018 Annual Report to this famous catch phrase, celebrating its anniversary with stories by three international writers, a video and a series of photographic images which propose a few of its many possible interpretations.
The fortunate launch of the campaign depicted Carl Lewis, photographed by Annie Leibowitz, in the classic position of a sprinter in the starting blocks while wearing high-heeled red shoes ...