“Power is nothing without control” is the slogan that for exactly 25 years has accompanied the Pirelli brand throughout the world.

The company is thus dedicating its 2018 Annual Report to this famous catch phrase, celebrating its anniversary with stories by three international writers, a video and a series of photographic images which propose a few of its many possible interpretations.

The fortunate launch of the campaign depicted Carl Lewis, photographed by Annie Leibowitz, in the classic position of a sprinter in the starting blocks while wearing high-heeled red shoes ...

Just when DS 3 Crossback will arrive in the DS dealers, DS Automobiles will launch an international advertising campaign staging this new icon of high-tech style.

A series of short format films defy the much-expected long format film. The brand opted instead for short impactful "tableaux" to reflect what it takes to push the limits, to stand up for your beliefs, to follow your convictions. The films will inspire and inform, elevate and illustrate, with strong imagery celebrating the car features.

DS Automobiles reached out to Daisy Zhou, named of ...

Peugeot is presenting its e-Legend Concept car at the prestigious Villa d'Este Concorso d’Eleganza. The event will take place on the banks of lake Como and will be celebrating its 90th anniversary.

The e-Legend Concept car gives a glimpse of Peugeot's exciting vision of the future. The Peugeot e-Legend Concept magnifies the brand heritage, combining, as it does, tradition with cutting-edge automotive technology and projects the brand into the future of the automobile. A glorification of the innate elegance that is the legacy of the Peugeot brand ...

At the VIVA Technology show (Paris 16-18 of May), Groupe Renault is announcing an initial experiment with La Poste Group of its Renault EZ-Flex light commercial vehicle. The aim is to forge a better understanding of future urban delivery practices.

Every day, postal workers complete their rounds in city centres, parking, getting in and out of their vehicle over 100 times, and loading and unloading their parcels. They aspire to complete their rounds in an agile and fluid manner, pollution-free.

Renault EZ-Flex is a compact and easy-handling vehicle designed to ...

Great Britain has unveiled a National Centre of Excellence in the Midlands city of Coventry to develop electric car battery technology. 

The GBP 28m (US $ 36m) investment in the UK Battery Industrialisation Centre is a further step for the UK's ambition to build a Gigafactory large-scale battery facility for electric vehicles and comes on top of an GBP 80m initial investment in the centre.

The centre will provide testing facilities for new battery technologies and will also provide practical training to up-skill people in battery manufacturing.

«Putting the UK ...

Chinese carmaker SAIC Motor applied for a licence to produce electric vehicles in Thailand.

The company's local joint venture, SAIC Motor-CP, plans to produce both electric and plug-in hybrid vehicles at its assembly plant in Chon Buri province, east of Bangkok.

The factory already produces conventional internal combustion cars under the MG brand at its 100,000 units per year factory with output approaching just 24,000 units last year.

According to MG Sales Thailand's vice-president Pongsak Lertruedeewattanavong, SAIC Motor-CP has already been granted a licence by the ...

Geely has opened a research and development facility at Raunheim, Germany, to accelerate innovation in new propulsion systems and next-generation mobility technology.

Geely Auto Technical Deutschland, located near Frankfurt airport, is expected to employ around 300 engineers and technology specialists within the next few years.

The new centre will focus on developing premium electric cars, augmenting research and development already underway at other facilities which include the Geely Research Institute in Hangzhou Bay and China Euro Vehicle Technology in Gothenburg, plus centres in Linjiang and Coventry, UK.

The new centre ...

Groupe Renault announced the signature of a strategic agreement with Publicis Group and its newsdesk Relaxnews. The objective of the partnership is to create the first global platform of editorial content for mobility by bringing a new dimension to the AEX (Augmented Editorial Experience) concept presented at the last Paris Motor Show.

With the advent of connected and autonomous vehicles, Groupe Renault accelerates the development of a new strategic activity and reinvents the time spent on travel. The ambition is to offer users an immersive experience enriched by editorialized and ...

The All-new Mazda3 made its global debut in LA and is now being celebrated with a unique portfolio of images by Rankin, one of the most influential photographers of our generation.

To celebrate the new Mazda3, Rankin brings his talents to unlocking the emotion of the new car, as described by chief engineer Mitsui Hitomi: «We don’t design to a spec, we design to a feeling».

The brief was to capture the new Mazda3 and bring out the energy and feelings that the Takumi clay modeller at Mazda puts ...

Toyoda Gosei has invested in Imuzak, a start-up located in Yamagata Prefecture, Japan, with strengths in optical design and assessment, to accelerate its development of interior and exterior modules for autonomous driving.

The evolution of autonomous driving technology is expected to increase the need for parts equipped with sensing functions to recognise the surrounding environment, such as nearby vehicles or pedestrians and road configuration, as well as human-machine interface functions for communication between vehicles and people.

Given this trend, Toyoda Gosei is integrating sensors and other electronic components into its ...