Tuesday 07 July 2026
Future of the automotive industry at a crossroads between investments and cuts
The automotive market paints a picture of contradictions that reflect more than just a simple transition phase. On one hand, Europe struggles to meet the ambitions of zero-emission regulations, with BEV quotas still far from the target, calling for urgent political reforms to avoid undermining its competitiveness. On the other hand, giants like Toyota are relaunching in the United States by investing 3.6 billion dollars in Texas, with an expansion strategy aimed at strengthening the production core on the continent. The difference is abysmal: in Europe, there is rejection ...