Thursday 15 January 2026
Cars between resilience and innovation: the challenge of the 21st century
The global car market is at a crossroads, between technological advancement and geopolitical battles. China, once dominant in exports, is slowing down at +1%, while Europe with B-SUVs is gearing up for a rapid electric revolution thanks to Volkswagen and Kia. However, China maintains its leadership role through strategic localizations, although excess capacity and new regulations are slowing down internal growth. In Europe, the focus is on electric vehicles, but the issue is more than just a race to be the first: it is a test of endurance between innovation ...