The global automotive industry is moving on a ridge where technological supremacy must necessarily marry economic sustainability and the consolidation of image. On one hand, the software front is strengthened with the opening of Toyota's new Digital Hub in Poland, aimed at enhancing connected services and cybersecurity for over 2 million European users. On the other hand, brands like BYD choose a measured growth: in South Africa, the Chinese giant rejects price wars, focusing on residual value and quality to build a long-term brand. While Europe welcomes new players ...

Genesis Magma Racing, the motorsport program of the Korean company, makes its debut in the FIA WEC at the 6 Hours of Imola, scheduled for the weekend. This debut represents a new step in Genesis' global development path and marks the team's transition from the development phase to competition in an extremely short period of time: less than a year and a half from the announcement of entry into the series. The brand hits the track after an intense testing program that, since August 2025, has seen the GMR-001 ...

Amazon has announced a significant expansion of its vehicle sales platform, Amazon Autos, marking the transition from an exclusive pilot project to a full-fledged multi-brand marketplace. Initially launched at the end of 2024 in collaboration with Hyundai, the platform now includes a wide selection of models from other major manufacturers. In addition to the initial partnership with Hyundai, users can now purchase new vehicles directly through the Amazon website from the following brands: Jeep, Chevrolet, Kia, Mazda, and Subaru. The expansion not only concerns the offering, but also the presence ...

During Milano Design Week, the Alpine Lounge Atelier transforms into a creative hub where design, performance, and experience come together, creating an immersive narrative that focuses on the brand's vision. The protagonist of the space is the Alpine A390, showcased for the first time nationally as a design object meant to be experienced and interpreted with passion. Alongside the car, the Atelier hosts an exhibition by artist Alessandro Sambini, whose work spans photography, video, and digital media. On April 23 at 6:00 pm, the Alpine Atelier will host ...

Peugeot anticipates the entry into force of the future Euro 7 standard (expected by the end of 2026 for new models) by applying the new GTR21 homologation protocol to its plug-in hybrid models. This regulation introduces a more precise calculation method to define the combined total power of the thermal and electric motors. The company emphasizes that there are no mechanical or technical changes: the vehicles maintain the same real performance, the same consumption, and the same emissions. It is solely an update of the declared power value in the ...

Opel closed the first quarter with robust and widespread growth. Between January and March, the lightning brand and its British twin Vauxhall delivered over 157,000 units of cars and LCVs, recording a global increase of 8% compared to the same period last year. The main driver of this success lies in the renewed SUV portfolio launched in 2025. The trio composed of Mokka, Frontera, and Grandland saw double-digit growth rates. In particular, the new Frontera is emerging as a key player in the energy transition: in the UK, it ...

Toyota updates its best-seller, the Yaris Cross, with a restyling aimed at consolidating its leadership in the B-SUV segment in Europe. Produced at the French plant in Valenciennes, the Model Year 2026 introduces targeted aesthetic innovations and a concrete commitment to reducing the environmental impact of interior materials. The most noticeable change concerns the front end, where a redesigned honeycomb grille debuts, finished in body color. The new LED headlights with integrated daytime running lights and unique alloy wheels (17" and 18") complete a more mature and refined look. The ...

During Milano Design Week, the district of Via Tortona will host the exhibition project "10 years of Outdoor Auto Shows" celebrating the format created by Andrea Levy that, starting from 2015, revolutionized the concept of motor shows by bringing it among the people, in the squares of Turin, Milan, and Monza. From April 20 to 26, visitors will be able to immerse themselves in a narrative journey dominated by a scenic 50-meter undulating videowall. This installation is not just an aesthetic tribute, but a true historical analysis of the automotive ...

On the sidelines of the local launch of the BYD Atto 8, a seven-seater plug-in SUV with a starting price of around 1 million rand (just under 50,000 euros), the General Manager of BYD Auto South Africa, Steve Chang, stated that contrary to many competitors, the Chinese company will avoid the price war in South Africa, preferring a slower growth strategy focused on brand consolidation. Despite the influx of electric and hybrid vehicles (many of which are of Chinese origin) using aggressive discounts to gain market share, the Shenzhen ...

The UK automotive industry, represented by the SMMT (Society of Motor Manufacturers and Traders), has launched an urgent appeal to the European Union, asking for a review of the draft Industrial Accelerator Act (IAA). The new legislation, designed to protect the European market from the advance of Chinese electric cars, risks turning into a boomerang for British manufacturers, effectively excluding vehicles, components, and batteries produced overseas from the benefits reserved for products "Made in Europe". According to the current proposal, only vehicles considered European will be able to access a ...